On behalf of The University of the South Pacific, Nauru campus

Introduction to Customer Relationship Management (1 day workshop)

As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyze technical and complicated systems. This one day course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking

What students will learn?
• The terms and benefits of CRM on a company’s bottom line
• Analyze the different components of a CRM plan
• Develop a checklist for readiness and success in CRM
• Describe how CRM creates value for organizations and customers
• Consider developmental roles that have the greatest impact on CRM
• Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line

What Topics are covered?
• What CRM is and who it serves
• Checklist for success
• Requirement driven product selection
• Considerations in tool selection
• Strategies for customer retention
• Building the future
• Homegrown vs. application service provider
• The development team
• Evaluating and reviewing your program

Target Group: This workshop is designed for all interested people in the working community.
Date : Registered students will be advised
Venue : U.S.P, Nauru Campus, Aiwo District
Fees : $150.00 per person (lunch included)
Duration : 2 days (9am-5pm)

Closing date : Friday 15 September 2017

For registration and further information please contact:
Felicity Canon on 557 7465 or email felicity.canon@usp.ac.fj